MUFON to rebrand

December 20, 2016

I found this story? interesting funny, well, not sure. What do you think?

MUFON ? motivated by increasing interest in UFOs, company orders rebrand

mufon-logoThe Mutual UFO Network, the largest UFO investigation squad in the US and also the largest amateur anomalous research and investigation group possibly in the world with thousands of volunteers, is looking to modernize. They have hired a marketing agency to update their look, rebrand and kickoff a new national member recruitment drive.

MUFON is undoubtedly busy. They receive reports of strange things in the sky, there is NO shortage of that. Besides, military and government agencies will almost never investigate citizen reports of UFOs and yet there are more things in the skies these days than ever before. MUFON claims to conduct scientific investigation but, frankly, there is little science in it at all. UFOs are ridiculously difficult to investigate because they are almost always only witness accounts of things in the sky, moving fast, possibly across long distance, without size or scale to use as reference. They almost never leave physical traces and are difficult to capture on video or in photographs.

UFOs have been studied to death for decades and we still have no good idea of what they are ? mainly because they have multiple and varied explanations and their image changes with changing times. One could argue that MUFON is not in any way scientific since they do not have a seat at the table of mainstream science discussions and their major cases have been discredited. There is no progress in this field. Yet, people still see UFOs, and they always will. Amateur groups like MUFON perform a public service in giving worried witnesses a place to call to report their event and speak to a sympathetic person about it. Also, their is no reason why they can?t do something with the data they collect. I?d support that initiative.

While MUFON members are often asked to talk about strange sightings on sensationalist TV shows, a reality TV show about UFO hunters, Chasing UFOs, was a dud, cancelled after one season on Nat Geo Channel in 2012. UFO chasing just didn?t make good television. The director of MUFON, Jan Harzon, refers to their work as ?the real X-files?. I would quibble with such a distinction as MUFON are not FBI agents and the X-files is FICTION. The term is a means to jazz up the job. MUFON has in the past few years faced serious criticism that their focus has drifted far from the idea of nuts and bolts UFO investigation into bizarre conspiracy and exopolitics talk. Their idea of ?scientific? researchers appears to be people who are not scientists or propose fantastic, anti-science tales. For a good review of MUFONs recent shakeups, see this post on UFOTrail. Hmm, I suppose this does call for professional help with rebranding. They need it. I?m curious to see the result.

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